Meet The Team
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Meet The Team —
Meet Michael
Michael is the founder of Vale and brings a calm, thoughtful approach to supporting families through one of life’s most difficult times.
He previously worked within a large corporate funeral organisation, where he gained firsthand experience in the practical and operational side of funeral care. While this provided a strong foundation, it also highlighted for him a growing need for more personal, flexible, and meaningful services for families.
Michael is passionate about moving away from “one-size-fits-all” funeral models and instead creating bespoke, considered farewells that truly reflect the individuality of each person being honoured.
He believes that every life deserves a service shaped with care, attention, and intention — not a standard template. His focus is on listening deeply, guiding gently, and helping families make decisions that feel right for them.
At the centre of his approach is a simple belief: families deserve honesty, compassion, and the space to say goodbye in a way that feels authentic and meaningful.
Meet Sofiya
As the first point of contact for many families, Jade is a key part of Vale as she answers calls with warmth and understanding, ensuring everyone who reaches out feels heard, supported, and gently guided from the very beginning. She is often the calm voice at the other end of the phone when families need reassurance most.
Jade also assists behind the scenes with funeral coordination and preparation, and provides support on the day of the funeral to ensure everything runs smoothly and with care. She continues to assist families after the service with follow-up questions, guidance, and aftercare support.
Her commitment to supporting others comes from a deeply personal place. Jade lost her younger brother, Joshua, at the age of 9 after his battle with brain cancer. That experience shaped her understanding of grief and inspired her to help others navigate loss with compassion and care.
For Jade, every interaction matters, and every family deserves to feel supported throughout the entire journey — not just on the day of the service.
Meet Jade
Sofiya is Vale’s qualified embalmer and mortician, working tirelessly behind the scenes to care for every person who comes into our care.
She plays a crucial role in ensuring the deceased are treated with dignity, respect, and meticulous attention to detail. Her work allows families to spend time with their loved one in a peaceful and reassuring way, knowing they are being cared for with the utmost professionalism.
Sofiya prefers to remain out of the limelight, focusing instead on the quiet, essential work that supports every service. While she is rarely seen by families, her presence is felt in every detail of the care provided.
She understands that her role is not just technical, but deeply human — ensuring each person is treated with the same level of care and respect she would want for her own family.
Her approach is precise, and deeply compassionate, and she is an essential part of the support we provide to families during their time of loss.
What Sets Us Apart
People-First Approach
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.
Long-Term Relationships
We’re not just here for the now. We love creating lasting relationships with our clients and growing with them over time.
Proven Process, Flexible Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.